Apparently, your staff are your greatest asset. Yet, too often, photographing them is the last thing that's ever given any reasonable consideration.
So you're doing your key staff photography yourself. Not a problem. You know your team better than anyone. You've got a great new mirrorless camera and a zoom lens. And you can use it too. But jaundiced skin, yellowed walls, inconsistent colour? Double chins, Hammer Horror lighting, focus gone wrong? Is it time to think through the issues?
Here are 5 ways that might help.
1. Portraits and headshots of individuals aren't the only way to photograph your team.
Other approaches can include mock-ups of office scenarios or shooting 'reportage style' with a long lens or having your subject make eye contact and even small talk with a colleague standing next or near to the camera.
If you're shooting a more straightforward and formal set-up your subject may feel more at ease holding a small prop like a phone or pen. And do a little research on them to find out what they do in their free time/weekend/sport etc.
Frame your subject ... avoid having them in the gutter
2. Think of how to get maximum use from your framing.
Websites increasingly like to use landscape or letterbox shaped images going across the screen. And magazines need that shape too for a DPS or double-page spread. Frame your subject either in the left or right section to avoid having them in the gutter. This way you also give the designer the option to crop for a single page portrait shape.
3. Be consistent with framing and lighting.
Help create a sense of 'the team in one place' by photographing everyone with a consistent background, framing, lighting and style. The camera doesn't have to stay stuck in a single position but consider avoiding laptop captures and badly framed selfies.
If you're a fly-on-the-wall then shoot shoot shoot and ask questions later.
4. Capture staff key skills.
They're the face and backbone of your brand and you hire them for their skills. The receptionist who greets the guest, the chef who has a unique repertoire of dishes and the craftsperson are just some of those whom you might capture.
Shoot RAW. Take account of the ambient light and add a little flash or constant LED if required. Turn off the AWB in your camera and use a grey card or sheet of white paper to balance the colour temperature. Increase the ISO if your camera doesn't create too much noise. And if you're a fly-on-the-wall shoot shoot shoot and ask questions later.
5. Location, Location, Location.
Where appropriate use a location or background or prop to reinforce the status of your people. Castle, famous loch, well-known street, financial district, luxurious interior, sports car and more all add value and help tell the story.